Page optimization for search engines

optimize your page for better result ranking

The main reason of SEO is to improve the ranking of the result pages. The formula of evaulating the importance of a page on a search keyword keeps changing upon different search engines. But there is a general practice that we should follow:

Use of Heading Tags

properly use <h1><h2><h3> to emphasis the central idea of your paragraph. Search engine likes them. If you use CSS and specifies large and bold fonts, visually you may get the same effect but search engine may not know the importance of your keywords.

Friendly Url

Use descriptive url and make it a static page. Avoid dynamic page with querystrings. According to google, querystring with name "id" would be banned and not indexed by its search engine.
A descriptive url can help search engine easily understand what category you page belongs to, they will reward you with better rankings.

Title

Title field is a very important factor in SEO. It is generally good practice to put your target keywords into the title tag. But dont excess your keywords, it would hurts you. Just keep it natural.

Meta tag

Google nowadays does not take care of meta tags. But yahoo still gives it a value. It is not a bad idea to stick some of your keywords there.